April 17, 2025
Rittik didn’t write this book because he had an answer.
He wrote it because he kept asking the same question over and over again:
“Why does it always feel like something is slipping, no matter how hard I try?”
That question followed him through many roles:
As a startup founder trying to build something with limited time and money.
As a filmmaker navigating between creative vision and practical constraints.
As a person learning the hard way that being ambitious doesn’t protect you from burnout.
He didn’t set out to create a model. He drew a triangle on a whiteboard one evening, just trying to make sense of a product decision. And that shape, simple as it was, stuck with him.
Later, he saw echoes of it in other places:
In economics. In blockchain. In parenting. In leadership. In burnout.
Everywhere he looked, three goals were fighting for attention, and only two could win.
That triangle became the starting point for this book.
Rittik lives in Kolkata, where he builds products for the film industry, thinks about systems more than he probably should, and continues to learn (and unlearn) what it means to let go of the third corner, with clarity instead of guilt.
This is not his first book. But it’s the first one that came from personal frustration, not professional expertise. That’s probably why it’s his favorite.
He doesn’t have all the answers.